Kodak strategic analysis

KODAK vernal ERA Strategy to Success Executive focussing Course Group A Omar Mohammed Ali600110790 Alyaa Mohamed Abbas600111117 Heba Montasser600111119 Ahmed Osama600111079 shelve of Contents Company overview ..................................................................................................................................... 3 Company analysis ....................................................................................................................................... 3 Corporate governance ................................................................................................................................. 4 SWOT Analysis .......................................................................................................................................... 5 EFAS Excel display board ........................................................................................................................................ 7 EFAS fiction ........................................................................................................................................... 7 IFAS matrix ................................................................................................................................................ 8 IFAS chronicle ............................................................................................................................................. 9 SFAS Table ............................................................................................................................................... 12 SFAS level ......................................................................................................................................... 12 Strategic Formulation................................................................................................................................ 14 Strategic Implementation .......................................................................................................................... 17 Evaluation and Control ............................................................................................................................. 22 Strategic Alternatives ................................................................................................................................ 25 Conclusion ......................................................................................................................................

.......... 27 References ................................................................................................................................................. 28 Company overview Eastman Kodak Company is one of the world leaders in the development, manufacture, and marketing of both received and electronic imaging engineering. The tutelage was founded in 1882 by George Eastman who is credited with commercializing photography. Originally, the word Kodak didnt mean anything. George Eastman just make it up. Today, the Kodak colors and name are among the roughly recognized mark images in the world. Kodak is the fifth or so popular consumer check off in the U.S. In response to reduced revenues, the company hired George M. C. Fisher, from Motorola Inc., as CEO in 1993. Fishers tenure began a series of motleys at Kodak: hold back?cutting measures were introduced, faster decisions were encouraged and on that point was a move towards proactive business strategies. An loosen up manager, Fisher replaced the rigid graded organization at Kodak and delegated decisions to line managers. The change in also resulted in a refocus of activities which resulted in reductions of 9,000 jobs oecumenic during 1994 and 1995 - almost 10% of the workforce. The company bear a net income of $1,252 one million million million in 1995. Kodak began to struggle financially in the late?1990s as a result of the objurgate in sales of photographic film and its unsuitableness in transitioning to digital photography (despite inventing the core technology used... If you want to get a full essay, order it on our website: Orderessay

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