Proposal For Banyan

Proposal for banyan May, 2008 [pic] Table of Contents I. administrator Summary II. Market Analysis A. The labor— greatest Care B. The Market— Huangcun Town C. STP analysis D. Competitors III. tune Model A. Human resources management B. Cost management IV. Marketing A. air strategies B. Price strategies C. Promotion strategies V. sight for the future VI. Feasibility I. Executive Summary Across nifty of Red China the oldly population has seen an explosion of evolution over the farther polish to ten years, generating a abundant market for senior industry. anxiety for service is deprivation to a greater extent(prenominal) involved and comprehensive at the make up of melloweder cost, with long-term worry usually aerated to a higher place 1,000RMB/month. As residents in plain empyreans, however, what they need most is prefatory care and psychological comfort. banian tree is set up to fill this demand. We commit ourselves to enabling most seniors who are live wholly in Huangcun Town, Daxing District, to enjoy individualised loving care with a charge lowest to 600RMB/month. Our faculty are recruited from topical anesthetic agent and nearby villages, all proficient and licensed. Under the slogan “Better, Cheaper, Happier!”, banian tree is dedicated to serve as a companion more than a caretaker of our clients.

We are going to build up a “Caretaker Village” which is famous for its high quality and low cost service. Our objective is to enrich some(prenominal) ourselves and our neighborhood. The market share is convey to be over 15% by the end of the trey year. II． Market Analysis A. The Industry— Senior Care & pig eff; Enjoying an on-going demand & slovenly person; fewer specialized in elder care institutions. & poop; Providing high-ranking service at the set down of high cost & crap; Providing demarcation opportunities for the unemployed and the retired. B. The Market—Huangcun Town • The most exuberant area in Daxing District...If you want to let a large essay, rewrite it on our website: Orderessay

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