Marketing Plan - Mouth Wash.

TO:MARKETING DIRECTOR FROM:MARKETING MANAGER DATE:twenty-sixth AUGUST 2003 RE: onward motionAL scheme: MAXI-FRESH gargle 1.0 INTRODUCTION -The Malayansian oral hygiene market consists an estimated 2million users with an estimated market sizing of RM30, 500, 000.00 -Relatively matured market with minimum players. Market leader, Listerine, Oral-B. -Purpose of the proposal is to urge on selling and promotional campaigns to effectively launch our latest product, non-alcohol Maxi-Fresh rima oriswash. 2.0 situate MARKET 2.1 Market Segmentation:- 2.1.1 Geographic:i) East and western hemisphere Malaysia 2.1.1 demographic: i) Age 6- 44 years ii) Children and Malay Muslim. 2.1.2 Socioeconomici) Income, 2.2 channelise Market: - 2.2.1 Differentiated merchandising: i)Malay Muslim, Middle-income group, health conscious, looking for non-alcohol products. ii)Children 2.3 military position: - 2.3.1Products Attributes: i)Non-alcohol anti-septic mouthwash. ii)Reposition com dearieitor. Alco hol mouthwash is unhealthful to health. 2.3.2Product Price/Quality: i)Shocking concluding damage, superb quality. 3.0 MARKETING MIX 3.1 crossroad: - 3.1.1Branding i.Maxi Fresh Mouth Wash is associated with the family brand, PriceAbuse.com that symbolises steep quality, low impairment with the tag fold Good things need not be expensive 3.1.2Packaging i.400ml pet bottles with multi coloured labels. 3.2 PRICE: - 3.2.1 Retail price to be controlled at RM5.00 per bottle. Which is priced lower then the average mouthwash by 50%. 3.3 DISTRIBUTION communication channel: - 3.3.1 CONVENTIONAL CHANNEL: - Hypermarkets, Supermarkets, sundry(prenominal) Shops, Pharmacies 3.3.

2 UNCONVENTIONA L CHANNEL: - Mosques, Secondary Schools, Boo! k Stores 4.0 packaging STRATEGY - Integration of pull and push strategy to achieve corporate and marketing objective. 4.1ADVERTISING 4.1.1Objective: -i. make awareness and encourage purchases (pull & push element) 4.1.2Budget: - i. RM 150, 000.00 4.1.3Message: -i. Non-alcohol, high quality, and acceptable price. halal (recommended for Muslim) 4.1.4Media: - i. News paper - Berita Harian, leading Malay wording daily news paper. - The Star, leading English language daily. ii. Magazine- Wanita, Malay language ladies magazine. Readers age 25 to 45. Mostly mothers. i. Billboards... If you deprivation to get a full essay, severalize it on our website: OrderEssay.net

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